Deloitte Sweden Technology Fast 50 – Keybroker winner of the year

Sweden Technology Fast 50 is an annual, independent ranking of the fastest growing technology companies. The ranking includes both public and private companies and covers all types of technology, from internet services, computers and other computer related equipment to biotech.

This year, the Sweden Technology Fast 50 award goes to Keybroker with a turnover of 177 million and a growth of 5,667 percent over five years. Keybroker early-on started to develop services for Facebook and delivers marketing solutions through self-developed technology for all five major marketing channels: Search, Social, Mobile, Display and Web TV.

Watch the movie from the event, in which Keybroker’s CEO Fredrik Arnander delivers his view of the company and its successful story.

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Profiting from customer business

The fastest growing technology company in Sweden this year is Keybroker, aimed at aiding companies to profitable online sales. With a growth rate of 5700 percent in five years, the company out-performs the rest of the field.

Keybroker is a leading online advertising group with a mission to deliver profitable online sales for clients operating in an increasingly complex ‘multichannel’ landscape. Based upon a “paid only only when the click leads to business” principle, this formula has proven a key ingredient to the winning concept of the company.

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Keybroker on the look for social ads

Swedish Keybroker specializes in technology systems for search marketing, and is now underway with a product facilitating ad-creation in social media.

Fredrik Arnander, Keybroker

Last year, when Facebook started a partner program for developers of programming interfaces, Keybroker was the first Nordic company to use it for advertising purposes.

- This was probably because I was in California and road over with my bike to Facebook, introducing our products, says Fredrik Arnander, CEO of Keybroker.

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Internet Retailing, London, 4th October

We’ll be attending Internet Retailing 2011, the UK’s leading conference for online and multichannel retailers. Taking place October 4th, this is a senior-level event which last year attracted top level executives from pure play, multichannel and bricks and mortar retailers, along with leading suppliers and analysts. In an exclusive workshop at Internet Retailing 2011, Fredrik Holmen will explain that this challenge can be solved by adhering to some fundamental online marketing principles, but also requires greater business integration between online and offline. Fredrik will focus on the key online growth drivers, and use recent UK online consumer research to identify areas where retailers can improve their efforts. The workshop will reveal how front-end online marketing can be synchronised with back-end merchandising and inventory management systems to drive profitable online sales up and drive customer acquisition costs down.
http://screenevents.co.uk/IR2011/index.html#

E-Commerce Summit, Copenhagen, 29th September

Come and see us at the E-Commerce Conference! It is being held for the sixth time and is this year’s event for e-retailers and multichannel retailers in Denmark to gain an update on the major trends in the industry. The conference this year focuses on four areas:

· Mobile Commerce: How does the mobile channel influence consumer shopping and search behavior

· Multichannel Retail: How to measure and follow your customers in all channels

· Social Commerce: How can social platforms be used commercially

· Cross Border: How to give your e-commerce company access to 300 million consumers in Europe and 500 million in China

For more detailed information, please go to: http://www.fdih.dk/events/konferencer/2011/september/e-handelskonference-og-messe-2011/

Webbdagarna, Gothenburg, 21st and 22nd September

The Web Days is one of Sweden’s leading events and a meeting place for actors who work within digital area. It’s where Internet World Magazine brings together speakers and vendors three times a year. During the two days, there will be presentations on the latest trends, experiences and perspectives on selling more, appearing in the right channels and communicating smarter online. The program is extensive, and includes Anna Wikland and Sven Hamberg from us at Keybroker as a speaker! Since they are live streaming the event, you can watch them online on thursday the 22nd at 13.50 – www.webbdagarna.se.

Five Intense Hours of Social Marketing Strategies – Keybroker & Facebook

Keybroker held a half-day conference about social marketing on 17 May at Clarion Sign in Stockholm together with our partners at Facebook. Keybroker is all about profitable online sales and efficient online marketing solutions, and these formed the focus for the day. We looked at trends, cases and how to build a smart social marketing strategy.

With speakers from the EMEA office who have worked extensively at the Facebook headquarters in Palo Alto, the interest was great. We were joined by participants from more than 100 Swedish and international retailers. The popular event stimulated lots of discussion on interesting news within the area, and the day ended with a nice mingle among participants.

Presentation by Andrew Weld-More

Presentation by Jonathan Dean

We’re sorry,

Due to an internal mistake during the development of our new website, some logos were left on the “About Keybroker” page. These logos have now been removed and we sincerely apologise for this.

Please get in touch if you’ve got any questions.

Keybroker raises €3 million for further expansion

Keybroker has raised €3 million in bridge financing for further expansion into Europe and the US, as Sweden’s Industrifonden becomes a new owner.

“We are very excited about this,” says Keybroker CEO Fredrik Arnander. “With Industrifonden and Investor Growth Capital, we now have two financially strong and savvy investors who can help us boost our expansion.”

“Keybroker is a successful and exciting company in a fast-growing segment,” says Hadar Cars, investment director of Industrifonden.

For further information, please contact;
Hadar Cars, Investment Director, Industrifonden, +46735445845
Fredrik Arnander, CEO, Keybroker, +46705680010

Sorry Goldman Sachs.
You’re wrong about Facebook’s impact on e-commerce.

They keep dropping in, these reports claiming that traffic to retailers from Facebook offer a low impact on sales. First it was Goldmans Sachs, then Forrester Resarch, and now Millward Brown. Based on reports from e-business professionals, they make the conclusion that Facebook will have little effect
on the future of e-commerce.

But here’s an example of how Facebook paid traffic can have
big impact on e-commerce!

The leading Swedish online cosmetics retailer Beauty Planet describes in a recent case study published by Facebook how their campaigns generate new visitors of great quality and most importantly, a lot of sales.

Produced by Keybroker with Keybroker Social™, their campaigns have run from June 2010 to the present and have made it possible for Beauty Planet to reach a new customer base converting at rates as high as 3.5 percent.

“Facebook is an efficient channel because we’re able to target our ads to the people who convert at the highest rates. I get better return on my investment and at the same time we strengthen our brand value,” says the Beauty Planet CEO Björn Andres.

Want to learn more about how to make
Facebook into a efficient sales channel?

Get in touch with us today!

About Keybroker
Keybroker is a leading online marketing group with two business areas: campaign management and advertising technology. Offering complete solutions for online marketing on Google, Facebook and other channels, the Keybroker group’s mission is to deliver profitable online sales to online advertisers.

Keybroker was founded in 2005 and serves more than 70 high profile clients such as American Express, eBookers and IKEA from offices in Stockholm, London, Copenhagen, Milan , San Francisco and New York. Keybroker’s main owner is Investor Growth Capital, part of the Nordic region’s largest industrial holding company. Keybroker’s main technology offering is RealTime Ads™ for search marketing, an application on Keybroker’s campaign management platform CampaignControl®. For social media advertising, Keybroker Social™ is our powerful tool. Try us!